Web-based Product Marketing Information System for MSMEs Tanggulangin Wallet and Bag Manufacturers:

Enda Nuriya  Dewi; Sumarno Sumarno

doi:10.21070/pels.v4i0.1417

(1) * Enda Nuriya Dewi Universitas Muhammadiyah Sidoarjo
Indonesia
(2) Sumarno Sumarno Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author

DOI: https://doi.org/10.21070/pels.v4i0.1417

Abstract

The existence of MSMEs has an influence on improving people's welfare which can provide many business opportunities for the community. However, MSMEs currently have weaknesses in marketing their products, moreover they are still carrying out a manual marketing strategy using the method of making brochures, pamphlets and promoting their products in several stores. At the present time it is not easy to do marketing, the lack of the role of internet technology which can hinder MSMEs in terms of marketing their products. So that the business can develop and get maximum results, of course the role of internet technology is also very important for MSMEs in developing their business products. One way is to build an information system with PHP and MySQL programming as database storage. The end result of this research is the advantage of an information system that is useful for the long term with the aim of facilitating online marketing and sales to be able to expand market reach.

Downloads

Download data is not yet available.

Author Biographies

Enda Nuriya Dewi, Universitas Muhammadiyah Sidoarjo

Program Studi Informatika, Fakultas Sains dan Teknologi

Sumarno Sumarno, Universitas Muhammadiyah Sidoarjo

Program Studi Informatika, Fakultas Sains dan Teknologi

References

A. M. Irfanudin, D. Sunardi, R. Sari, I. Imbron, and N. Nariah, “Peran Seo Dalam Meningkatkan Reliabilitas Pemasaran Produk Via Media Online Pada Forum Muslimah Depok,” Dedik. Pkm, vol. 1, no. 1, p. 21, 2020, doi: 10.32493/dedikasipkm.v1i1.6044. DOI: https://doi.org/10.32493/dedikasipkm.v1i1.6044

H. ; W. Wijoyo, “Digitalisasi Usaha Mikro Kecil Dan Menengah (Umkm) Di Era Pandemi Covid-19,” Snapan Semin. Nas. Kahuripan, pp. 9–13, 2020.

J. S. Irsandi, I. Fitri, and N. D. Nathasia, “Sistem Informasi Pemasaran dengan Penerapan CRM (Customer Relationship Management) Berbasis Website menggunakan Metode Waterfall dan Agile,” J. JTIK (Jurnal Teknol. Inf. dan Komunikasi), vol. 5, no. 4, p. 346, 2020, doi: 10.35870/jtik.v5i4.192. DOI: https://doi.org/10.35870/jtik.v5i4.192

M. K. Taufani, Riyadi, and R. Y. Dewantara, “Analisis Dan Desain Sistem Informasi Pemasaran (Studi Pada Sistem Informasi Pemasaran Untuk Promosi Cv. Intan Catering),” J. Adm. Bisnis, vol. 38, no. 2, pp. 1–10, 2016.

P. ES, Rahmi, and Sandy Aditya, “Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (Umkm) Di Kelurahan Malaka Sari, Duren Sawit,” J. Pemberdaya. Masy. Madani, vol. 1, no. 1, pp. 1–17, 2017. DOI: https://doi.org/10.21009/JPMM.001.1.01

I. D. Utama, “Analisis Strategi Pemasaran Pada Usaha Mikro Kecil dan Menengah (UMKM) Pada Era Digital di Kota Bandung,” Equilib. J. Ilm. Ekon. dan Pembelajarannya, vol. 7, no. 1, p. 1, 2019, doi: 10.25273/equilibrium.v7i1.3829. DOI: https://doi.org/10.25273/equilibrium.v7i1.3829

N. Dimas, I. Dewi, Z. Latiefa, A. Rosanto, and S. Amin, “Perancangan Website sebagai Media Digital Marketing untuk Mendorong Pemasaran UMKM,” J. Bina Desa, vol. 3, no. 3, pp. 176–180, 2021, [Online]. Available: https://journal.unnes.ac.id/nju/index.php/jurnalbinadesa.

S. Santoso, I. A. Sitanggang, and G. Melisa, “Perancangan Website E-Commerce Ineed.Id,” J. Tek. Inform., vol. 14, no. 1, pp. 19–23, 2022, [Online]. Available: https://ejurnal.poltekpos.ac.id/index.php/informatika/article/view/1915.

L. Indrayani, F. Awopi, and S. Zabir, “Sistem Informasi Pemasaran Usaha Kecil Menengah (UKM) Berbasis Website,” Dinamis, vol. 17, no. 1, pp. 111–116, 2020, [Online]. Available: http://ojs.ustj.ac.id/dinamis/article/view/703. DOI: https://doi.org/10.58839/jd.v17i1.703

S. Dewi, L. Laudeciska, A. Figa, A. Auliani, D. V. Marbun, and W. Dwiyanti, “Perancangan Sistem Informasi Berbasis Website Pada Umkm Jaya Punggur,” Pros. Natl. Conf. Community Serv. Proj., vol. 3, no. 1, pp. 841–848, 2021.

Mukhsin, “Manfaat Penerapan Marketing Online (Menggunakan E-Commerce Dan Media Sosial) Bagi Usaha Mikro, Kecil Dan Menengah (Umkm),” Teknokom, vol. 2, no. 1, pp. 1–10, 2019, doi: 10.31943/teknokom.v2i1.25. DOI: https://doi.org/10.31943/teknokom.v2i1.25

P. M. Simanullang, “Pengaruh Perangkat Keras Komputer Dalam Sistem Informasi Manajemen,” p. 10.

E. Prasetyo, “Rancang Bangun Sistem Informasi Sekolah Tinggi Ilmu Ekonomi Rahmanyah Kabupaten Musi Banyuasin Berbasis Website,” J. Inform., vol. 1, no. 2, pp. 19–30, 2015.