Strategy to Increase The Company’s Production by Integrating the Craig-Harris Productivity Method and Competitive Positioning Analysis:

Mohammad Yahya Alvi  Habibillah; Hana Catur  Wahyuni

doi:10.21070/pels.v3i0.1333

(1) * Mohammad Yahya Alvi Habibillah Universitas Muhammadiyah Sidoarjo
Indonesia
(2) Hana Catur Wahyuni Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author

DOI: https://doi.org/10.21070/pels.v3i0.1333

Abstract

The production process on CV. SPN is inseparable from a decrease in production, the company experienced a production decline of 70% in 2020 and in 2021, this study aims to determine the level of total productivity in the company and can develop the company's position in the market and build products that are trusted by consumers. this research was conducted using the Craig-Harris productivity method. This method was used to determine total productivity and competitive positioning analysis was used to determine the company's position in a market. The results of the productivity measurement obtained, in 2019 the productivity value got the highest value of 20.57, but in 2021 has the lowest value of 17.08. then it can be seen that the company has a business development strategy by relying on the quality of its products, in data processing with SWOT obtained internal and external variables are in quadrant 1 and the company must use the S-O strategy

Downloads

Download data is not yet available.

Author Biographies

Mohammad Yahya Alvi Habibillah, Universitas Muhammadiyah Sidoarjo

Program Studi Teknik Industri

Hana Catur Wahyuni, Universitas Muhammadiyah Sidoarjo

Program Studi Teknik Industri

References

Delvika, Yuana. Nukhe A. S. “The Analysis of Company Productivity Measurement of ABD-Medan Inc. by Using Craig Harris Method”. International Journal of Science and Research Technology, Vol. 6, No. 7, pp. 190-194, Juli 2021. [Online]. Available: https://ijisrt.com/assets/upload/files/IJISRT21JUL161.pdf. [Accessed April 30, 2022].

Rizkya, I et al. “Application of Productivity Index with Craig Harris Method on Tea Product”. Sumatra: Universitas Sumatra Utara, Faculty Of Engineering, Departmen Of Industrial Engineering. 3rd Annual Applied Science and Engineering Conference, 2018, Sumatra [Online]. Available: https://doi.org/10.1088/1757-899X/434/1/012244 [Accessed: 6 April 2022].

I. Adiliah. IK.A. Fidran. A. D.A. Samoedra. “Strategy Analysis of Business Development Through the Competitive Positioning Analysis Method in the Laboratory of Perum Jasa Tirta II”. Jurnal Psychology and Education. Vol. 58, No. 1, pp. 6383-6393. 2021.

Craig C E, Harris R C 1973 Total productivity measurement at the firm level Sloan Management Review 14 3 12-29.

Wignyo, S, R. Karina and M.R. Brahmana. “Analisa Strategi Pengembangan Bisnis Melalui Metode Competitive Positioning Analysis Pada Pt Surya Polyplas Utama”. Jurnal AGORA. Vol. 5, No. 1, pp. 1-7. 2017. [Online]. Available: https://publication.petra.ac.id/index.php/manajemen-bisnis/article/view/5266 [Diakses 3 Maret 2022].

B, Chabib. Awienda R.S. “Pengaruh Strategi Bauran Pemasan Terhadap Loyalitas Pasien Di Rumah Sakit Petrokimia Gresik”. Jurnal Fakultas Ekonomi. Vol. 7, No. 1, pp. 10-27, 2018. [Online]. doi: 10.5281/zenodo.3475711. [Diakses 4 April 2022].

R. R. Nourlette and S. W. Hati. “Penentuan Strategi Dengan Pendekatan Analisis Swot Pada Hotel Nongsa Point Marina & Resort Dalam Menghadapi Persaingan Bisnis”. Jurnal Inovasi dan Bisnis, Vol. 5, No. 1, pp. 83-102. 2018. [Online]. Doi: https://doi.org/10.35314/inovbiz.v5i1.174. [Diakses 30 April 2022].