Implementation of Linktree Utilization Training as a Digital Branding Medium for MSMEs at Rumah BUMN Sidoarjo
Implementasi Pelatihan Pemanfaatan Linktree sebagai Media Branding Digital bagi UMKM di Rumah BUMN Sidoarjo
DOI:
https://doi.org/10.21070/47mm5751Keywords:
SMEs, Social media, Digitalization, Linktree, Rumah BUMN SidoarjoAbstract
General Background The rapid development of the digital era requires Micro, Small, and Medium Enterprises (MSMEs) to adopt online media for business marketing and digital branding. Specific Background Although business practitioners at Rumah BUMN Sidoarjo utilize diverse social media accounts, they experience difficulties sharing these accounts because the links remain unintegrated into a single platform. Knowledge Gap While digital marketing has expanded, the practical implementation of simple link-in-bio training tools like Linktree for resource-limited MSMEs requires thorough documentation. Aims This study aims to assist in digitalizing business practitioners at Rumah BUMN Sidoarjo through the utilization of link-in-bio platforms such as Linktree. Results The practical training demonstrates that participants successfully developed their own Linktree accounts, resulting in more organized and professional digital profiles that facilitate consumer information access. Novelty A direct technical training framework is established by combining theory delivery and hands-on Linktree creation practice specifically tailored for community-based MSMEs. Implications Implementing this digital tool successfully simplifies consumer access and strengthens the brand image of business practitioners in the digital market.
Key Findings Highlights
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Direct technical training successfully guides MSME practitioners in structuring multiple social media channels into a unified digital platform.
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Linktree utilization transforms disorganized promotional channels into a unified, professional business profile layout.
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Practical digital interventions bridge technological literacy gaps and elevate online brand image for small business owners.
Keywords SMEs, Social media, Digitalization, Linktree, Rumah BUMN Sidoarjo
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