Design of a Company Profile Website for PT Baba Rafi Enterprise Based on WordPress as a Digital Promotion Medium

Perancangan Website Company Profile PT Baba Rafi Enterprise Berbasis WordPress sebagai Media Promosi Digital

Authors

  • Kautsar Nafis Kuncoro Universitas Muhammadiyah Sidoarjo

DOI:

https://doi.org/10.21070/y6qqcz30

Keywords:

Website, WordPress, Elementor, Seo, Digital Competitiveness

Abstract

General Background Digital transformation pushes companies to utilize internet potential as an effective promotional media, where a professional company profile website acts as an essential digital storefront to boost credibility and market reach. Specific Background PT Baba Rafi Enterprise, a prominent international culinary franchise originating from Indonesia, requires a comprehensive digital presence to maintain its high market competitiveness. Knowledge Gap Many culinary enterprises face challenges in establishing adaptive, responsive, and SEO-optimized web interfaces that effectively reflect business identity without complex programming. Aims This study focuses on the design and implementation of a company profile website for PT Baba Rafi Enterprise using WordPress and the Agile Development methodology to elevate digital competitiveness in the MSME sector. Results The implemented system successfully presents professional corporate information, responsive navigation, integrated contact forms, and improved search engine visibility. Novelty The integration of WordPress CMS, Elementor visual page builder, and Yoast SEO optimization within an Agile framework provides a streamlined web development model for franchise business profiles. Implications These digital enhancements strengthen brand image, expand market outreach, and sustain long-term marketing strategies for PT Baba Rafi Enterprise.

Key Findings Highlights

  1. Agile development methodology enables flexible and adaptive requirement analysis and iterative web layout implementation for corporate profiles.
  2. WordPress platform integration supported by Elementor page builder creates a responsive, highly accessible interface without complex coding barriers.
  3. Search Engine Optimization strategies successfully increase visitor traffic and brand visibility through enhanced Google search rankings.

Keywords Website, WordPress, Elementor, Seo, Digital Competitiveness

References

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Published

2026-11-13

Issue

Vol. 10 No. 1 (2026): Proceedings of the 9th Seminar Nasional Sains 2026

Section

Computer Science

License

Copyright (c) 2026 Kautsar Nafis Kuncoro

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
“Design of a Company Profile Website for PT Baba Rafi Enterprise Based on WordPress as a Digital Promotion Medium : Perancangan Website Company Profile PT Baba Rafi Enterprise Berbasis WordPress sebagai Media Promosi Digital ”, PELS, vol. 10, no. 1, pp. 2924–2933, Nov. 2026, doi: 10.21070/y6qqcz30.