Implementation of Digital Marketing Strategy for Improving UMKM Website Promotion (Case Study: Rumah Mesin) Penerapan Strategi Digital Marketing Untuk Peningkatan Promosi Website UMKM (Studi Kasus: Rumah Mesin)

Main Article Content

Choiruddin
Tikaridha Hardiani

Abstract

The advancement of information technology is increasingly rapid, so search engines are the main choice as a medium for marketing products and services, and also for increasing the popularity of a website's existence. The main problem faced by the company CV. The machine house is competition in the world of machinery that is so fierce that the internet is needed to help it compete with the company's competitors. The way this is done is by promoting using SEO (Search Engine Optimization) Digital Marketing techniques. This research was carried out on a website where initially the techniques of SEO were just not optimal, then by applying the SEO on Page method such as keyword optimization in the title tag, content, meta keywords, meta description, at this stage several tests were also carried out as benchmarks for the success of implementing SEO techniques. The results of the application of SEO techniques are able to increase the SERP (Search Engine Results Page) of the website in search engines and successfully indexed by Google to be on the first page of page 9 in the second month.

Downloads

Download data is not yet available.

Article Details

How to Cite
[1]
Choiruddin and T. Hardiani, “Implementation of Digital Marketing Strategy for Improving UMKM Website Promotion (Case Study: Rumah Mesin)”, PELS, vol. 1, no. 2, Nov. 2021.
Section
Computer Science

References

[1] Riyanto, A. (2018). Analisis dan Penerapan Search Engine Optimization Pada Website Menggunakan Metode White Hat SEO (Studi Kasus di PT. Suryaputra Adipradana). Jurnal Teknologi Informasi.
[2] Halilintar, R. B., & Ariyus, D. (2018). Implementasi Seo ( Search Engine Optimization ) Pada Website Agc ( Auto Generated Content ) Untuk Meningkatkan Serp ( Search Engine Result Page ) Studi Kasus : Website Gallery (pp. 13–18).
[3] Himawan, Arisantoso, & Saefullah, A. (2017). Search Engine Optimization (SEO) Menggunakan Metode White Hat SEO Untuk Meningkatkan Peringkat dan Trafik Kunjungan Website. In Seminar Nasional Teknologi dan Informatika 2017 (pp. 783–790).
[4] ID hadiana, A. (2018). Model Search Engine Optimization bagi Usaha Mikro Kecil dan Menengah ( UMKM ) di Bandung Barat. JUMANJI (pp. 31–38).
[5] Riyanto, A. (2018). Analisis Dan Penerapan Search Engine Optimization Pada Website Menggunakan Metode White Hat Seo. JURNAL TEKNOLOGI INFORMASI.
[6] Riyanto, A. D., & Purwadi. (2016). Penerapan Teknik Search Engine Optimization ( SEO ) untuk Memenangkan Persaingan Kata Kunci pada Mesin Pencari Google ( Implementation Techniques Search Engine Optimization ( SEO ) for Winning Competition Keywords on Google Search Engines ( Case Study : C. JUITA Jurnal Informatika.
[7] Nurjaya, W., & Riyanto, N. (2017). ANALISIS DAN PENERAPAN SEARCH ENGINE OPTIMIZATION PADA WEBSITE MENGGUNAKAN METODE WHITE HAT SEO (STUDI KASUS DI PT.SURYAPUTRA ADIPRADANA).
[8] Sujatmiko, S., & Ariyus, D. (2018). Analisis Google Image Index Perbandingan SEO Expired Domain dan Fresh Domain Studi Kasus Toko Online (pp. 25–30).
[9] Handayani, I., Febriyanto, E., & Shofwatullah, M. (2019). Optimalisasi Visibilitas Situs iLearning Journal Center (iJC) pada Mesin Pencari Berbasis Search Engine Optimization (SEO) On Page. Sains dan Teknologi Informasi.
[10] Hayaty, M., & Meylasari, D. (September 2018). Implementasi Website Berbasis Search Engine Optimization (SEO) Sebagai Media Promosi. JURNAL INFORMATIKA, (pp. 295-300).